Grab Your FREE Website Earning Ability Marketing Audit

January

4th

Do you have a website or thinking about owning one to generate income online?

If so, then you want to be sure to grab a copy of this free website earning ability marketing audit.

It’s a simple 5 page document that includes:

28 questions to measure “Input” consistency.
18 points for measuring your “Asset Build.”

…and…

11 points to measure your Intangible and Tangible Website Equity.

It’s yours free, compliments of DTAlpha.

PLUS

“Build an INCOME… NOT a Business!”

Yep, (gulp!) I said it.

“Building an income, not a business” is the topic of discussion on today’s DTAlpha TalkBack Session.

Now, I’ve been called an idiot many times in my life and this could be another one of those moments.

However, I’ll leave that for you to decide.

Listen now to this 9 minutes and 24 seconds DTAlpha TalkBack and see if it rocks or if I’m just plain off my rocker.

[audio:http://www.podtrac.com/pts/redirect.mp3?http://1dtalpha.s3.amazonaws.com/dta_010408.mp3]

You can also grab your copy of the Website Earning Ability Marketing Audit after you tune in and listen to today’s TalkBack.

Click Here To Download Your FREE Website Earning Ability Marketing Audit [PDF, opens in new window] (Feel free to share this Marketing Audit with others you feel will get value from it.)

P.S. The official opening of the DTAlpha Beta 2,500 has been moved to Friday January 11th. I apologize for the 7 day delay. We want to make sure that this next beta phase is a great experience for those of you how jump in and take advantage of it.

P.P.S. Tomorrow be sure to come back here to the DTAlpha TalkBack blog to watch the premiere of the DTAlpha “Follow Me First” Tutorial Video Series.

You get “the right steps, right now” so you know what to do, how to do it and where to do it.

“Follow Me First” is a series of “exclusive tutorial videos” showing you step-by-step how to generate more money online using the basics, intermediate and advance techniques and tactics.

These videos are done by well-known and little to unknown experts exclusively for DTAlpha to provide to you.

Since we had to hold off on the DTAlpha Beta 2,500 until next Friday, we decided to go ahead and release the first “Follow Me First” Tutorial Video tomorrow, Saturday January 5th.

It’s just over 23 minutes long and I’m sure you will love it. It’s called “Speed Monetization.”

Okay, so I’m listening. I’m all ears. TalkBack to me while you’re here.

Next Post: FREE Marketing Video Teaches Speed Monetization

Popularity: 3% [?]

Posted in Marketing Strategies

91 Responses to “Grab Your FREE Website Earning Ability Marketing Audit”

Thomas Ham:

January 4, 2008 at 10:07 pm

“To Ken (42) you might want to consider getting a job. Not everyone is cut out to be an entrepreneur, and that doesn’t make anyone bad, wrong, or less than. Just my opinion.

Howard”

Howard, this is very true. I have quite a handful of people around me, caught the make money online fever( a disease documented as MMOF in the medical journal ), end up wasting days and nights and money on something they do not have the aptitude for.

Would be good if they can have a vaccine or something to protect people from MMOF.
Twitter: TheConfidentPC

[Reply]
George Kanellopoulos:

January 5, 2008 at 1:10 am

Hi Stephen

You made an interesting comment-and have paused me to think-
“Cashflow is not income” -to clarify are you refering to Revenue VS Profit?

This is a critical point of distinction ..Can you please elaborate?

Thanks

George

[Reply]
George Kanellopoulos:

January 5, 2008 at 1:21 am

I would like to shout out to agree with Phoenix (#48)
I am not sure how many other marketers out there talk about business building
or educate on stategic planning as much as Stephen Pierce.

Don’t get me wrong some of the tools and products they sell are great-and some not so
I have found That Stephen gives thought provoking and real life education
That is far more valuable than any software, ebook, etc.

What i still have ringing in my ears is “in a competetive environment a step by step
approach will leave you for dead-need to be able to adapt to your terrain”-or somthing along those
lines….

To be successful online -emulate Stephen Pierce-

[Reply]
Nick:

January 5, 2008 at 3:26 am

Hi Stephen

Your talk was excellent as usual and does make sense.

What you have done is argued for the best approach for building a business with income. That is start with getting the income stream working first and then build the business processes to support the income.

Text books on the other hand re business training, encourage you to plan the WHOLE business process up front.

Mind you, you are supposed to test the market to see if your business idea is going to work and that is where your 3 questions at item 40 comes into play. That is – Will the business idea work before you waste even more time.

Your approach cuts the whole process into 2 parts. In this way, you can quickly determine if there is a business with the income producing idea you have at low cost and with minimal effort.

Many a time, you see people with little business expertise having a great business but unable to take it to the next level because of lack of business disciplines in place. They must have seen the opportunity and ran with it.

The questions at item 40 is a good test of an idea you may have. No doubt behind each question, is a process on how to test the income producing ideas. Would not mind hearing your ideas on each point at a later date.

However, another HOW I feel needs to be added, that is “HOW you will serve?”. Even in building the income part first, a degree of “HOW” that is going to happen needs to be addressed. This also needs to be tested before the full business process is built.

Thanks for another provocative lesson.

Nick

http://nicksdtalphaexperience.blogspot.com/

[Reply]
Francis Ho (Singapore):

January 5, 2008 at 3:30 am

Hi Stephen

Once again you are spot on. Thanks for the pearl of wisdom.

For Ken(42)and Howard(45), Howard said “..not everyone is cut out to be an entrepreneur…” – my take is that no one is cut
out to be an entrepreneur. You cut yourself out to be one. If things are not working out, change the plan but not the goal!
If you keep hitting brick walls, find a way through it or around it instead of abandoning it. I am not suggesting that you
be inflexible. By all means change your goal if you have a strong reason. Otherwise you build a pattern of turning the
other cheek whenever you face a challenge. Ken, I noticed you said you cannot sell. Mentally, you are already defeated. You
definitely can sell. You sold to 3 customers, right? Moving forward, your challenge is to sell to more people. Think about
it. Let’s make 2008 amazing!

Francis (trainer from Singapore)

[Reply]
Robert Miles:

January 5, 2008 at 3:50 am

Building an income not as business makes great sense, to get caught up in the business building does appear to take the focus of the main agenda. Having the Marketing Audit allows a clear picture of what needs attention

Appreiate the talks

Robert

[Reply]
Ulla:

January 5, 2008 at 8:04 am

Wow, thanks for this information.
So much to change now doing all
of this.

Ulla

[Reply]
Diane Robertson:

January 5, 2008 at 8:11 am

Yes, a business that makes no money (or even loses money) can be just as active as one that makes
money. And this reminds me of an episode of a UK TV series titled ‘Yes Minister’ where the government
builds a hospital and staffs it, but doesn’t have enough money to deal with patients. The Union objects to
closing the hospital as people will lose jobs. Focusing on the goal rather than the activities generated is
worth remembering.

[Reply]
Vern Findlay:

January 5, 2008 at 8:11 am

Stephen this is deep talk it only make sense to generate income before totally concentrating on building a business I gotta admit that I have been caught in that trap quite a few times and still have not gotten anywhere, so I agree 110% income first business after, or if one is capable of doing both then they should go right a head.

[Reply]
Thea:

January 5, 2008 at 8:35 am

These links give a few interesting perspectives…
Business – http://dictionary.reference.com/browse/business http://thesaurus.reference.com/browse/business
Income – http://dictionary.reference.com/browse/income http://thesaurus.reference.com/browse/income

I’m fairly sure that when any of us say, “I’m building a business” that we do not mean,”I’m building something that’ll keep me occupied”.
What we’re really saying is, “I’m building a structure that generates money for me to live the way that I want to live my life, (and simultaneously is a medium for my self expression and fulfillment)”.

Therefore if income is our primary and ultimate target, then why not get right down to it and get very honest about that, with ourselves?

“Long ago, a brilliant psychologist proved that if you present a rat with 3 tunnels, only one of which has some cheese in it, the rat would explore all the avenues until he finds the cheese. And, after reinforcement, he will ignore all non-cheese tunnels, and go down only the one with the payoff. Then, if you take away the cheese, he will soon learn that it’s gone, and will begin to explore all tunnels again, looking for the reward.
Human beings, in stark contrast, will go up a tunnel looking for whatever ‘cheese’ the situation is, never get any, but they proceed to go up that same tunnel for a lifetime. And what’s driving them is reasonableness, or rightness. That is, they get to say to themselves, quite logically: ‘I saw cheese go up that tunnel. It’s got to be up there. I’ll find it, goddam it, if it takes me a lifetime.’
So they get to spend a lifetime without cheese, but always being able to explain (to wives, friends, acquaintances—anyone who will listen) that they’re up a very reasonable tunnel. And they find people to agree that the cheese really belongs up that tunnel. (Those people are called really close friends!)
If you’re running your life up a tunnel (or a series of them) with no ‘cheese’ for you; you’re beginning to get what I’m driving at: that running your life being right is pointless and I don’t mean that what you’re doing is wrong; I simply mean it doesn’t work, and that should be the main criterion.” ~From EST: Playing The Game The New Way written by Carl Frederick in 1972~

I love the Website Earning Ability Marketing Audit. Have printed it out for regular reference. Can see quite a few things I’m not doing, yet could add quite a few others that I am. Currently this list is my only way of sharing some of the online “stuff” I do – http://claimid.com/thea and might be of use to someone here.

Personally, I list many of my regular marketing tasks in my Motivation Software. It helps to remind me of the many I want to return to at various times. The software can be downloaded free at http://www.forwardsteps.com.au when you use the Tell-A-Friend button there.

By the way Stephen, if you are not yet listed at Self Growth (http://www.selfgrowth.com/experts/thea_westra.html), you may find it beneficial. A few of the other members are Anthony Robbins, Stephen Covey, Eva Gregory, Susan Jeffers et al.

Cheers, Thea
Twitter: forwardsteps

[Reply]
patie:

January 5, 2008 at 9:07 am

Hi Stephen,

I really appreciate your topics here.Learned a lot.
I am so glad you talk about generating income first cos at the end of
the day we want to be in the online business because we see the potential
of reaching the global market place and making money is part of
the overall plan.

I can identify cos I am one of those slower learners where I haven’t
made money online yet and can’t decide on a niche that I can add balue
and totally dedicate myself to and for 2008 I have made it
my resolution to make some income first cos of all the
expenses that had been flowing out
for the last 12 months.

May I know the top of your list for money income methods
that you recommend? I am working on learning up selling
on ebay and dropshipping and affiliate marketing for now.
I would appreciate your feedback.

Thank you

patie

[Reply]
Patricia R. Moynihan:

January 5, 2008 at 9:56 am

Hi Stephen:

I agree with everything you say. I just wish I could implement it!

I SO need your help! My site, above mentioned, has been up since 1996.

We make the Rolls Royce of therapeutic bracelets. In 32 years, we have never had a single return of one of our bracelets and our customers continue to buy from us. But I can’t get NEW customers. I’ve tried Google, Yahoo.Ask, all the usual suspects. Orders trickle in and capital gushes out.

Please help me.

Patricia.

[Reply]
Fabio:

January 5, 2008 at 11:02 am

Great insight, i’m always surprised by the amount of info and when i need a peptalk for my day i come here and listen to you. Thanks a lot…The person who gives the most cheerfuly i must say, gets the most back 100 fold.
Like you say
God bless you and yours.
Fabio

[Reply]
Thea:

January 5, 2008 at 1:40 pm

Patricia R. Moynihan (#62),
You may like to try some of these resources
http://www.getclientsnow.com, http://www.forwardsteps.com.au/RecommendsClickbank.html, http://www.forwardsteps.com.au/RecommendsAweber.html, https://www.paypal.com, http://www.blogger.com and http://ezinearticles.com
I looked at your site, to find some information on how your product helps, the only reference to that was at your About Us page.
There were also no testimonials, and I think they’d make a huge difference as well.
Download Stephen’s Website Earning Ability Marketing Audit, at top of this page, and begin taking a number of those actions.
Cheers, Thea
Twitter: forwardsteps

[Reply]
phillip skinner:

January 5, 2008 at 2:23 pm

I’m fairly sure that when any of us say, “I’m building a business” that we do not mean,”I’m building something that’ll keep me occupied”.
What we’re really saying is, “I’m building a structure that generates money for me to live the way that I want to live my life, (and simultaneously is a medium for my self expression and fulfillment)”.

Therefore if income is our primary and ultimate target, then why not get right down to it and get very honest about that, with ourselves?

I Second That

If you want it, you know what you need to do.

Here’s to 2008 Just Lets Enjoy Our Journeys
Phillip Skinner

[Reply]
Richard Curtis:

January 5, 2008 at 4:39 pm

Stephen,

* my hat off delaying the beta test until it is right.

* Creative way of challenging people to take action, if can’t get there one way, do it another.

* Audit report: fantastic jump start to get us to get clear on what we want to accomplish, and measure our approach.

I stand for success. Thanks again.

Richard

[Reply]
Rhonda:

January 5, 2008 at 11:21 pm

Stephen,

Great Talkback session. I too have come to the conclusion that working ON the business generates less money than working IN the business. I find that MY reason for NOT generating the income I know I can generate is because I have so many things to do to get the model perfect BEFORE I present it to the world! (ha!) It’s related to corporate conditioned thinking…(I have designed a workshop about this!). Anyway back to my thought…getting the courage to go out in the marketplace with an idea before it’s perfect is big if you’re not a sales personality. But I believe it’s the difference between success and failure and that we can break through that barrier and save ourselves tons of misappropriated funds if we test our concept in the lab (the marketplace) before we declare the perfect business mode. Bottom line. I totally agree with you. keep it comin’

Rhonda
http://www.khironbae.com

[Reply]
Herbert Gordon:

January 6, 2008 at 1:41 am

I haven’t read the report yet so I can’t comment on that. But as far as earning income while working at building a business it’s a no brainer.

If there is a guaranteed way for one to earn income while they are working at building their business to me it would be common sense to learn what that was. Even if it had no connection to the business you’re building because you can then use the money in building your business.

Unless this is a trick question the answer to me is obvious. You do what you need to do and earn the bucks. LOL

[Reply]
Steve Pohlit:

January 6, 2008 at 4:53 pm

It’s my view that it depends on your positioning. For example: I started an Internet business in 1996. Within a year I had schematics of dating sites, auction sites and various portals. I did not have the funds to develop these ideas to scale. Match.com did and eBay did and look what happened. I encounter situations all the time where an existing business is evaluating a new product line, a new venture in a new line of business. Capital is allocated to these ventures. Some word and some do not meet projecttions.

Stephen mentioned the dot com failures. A number of these were very valid business models. However, I don’t think venture capital money was spent wisely. There is plenty of evidence the cost strucutures were way too high.

Cash income by definition is required for longevity. I use cash income as a key measurement of business performance success. Very few business successful business models are started with no cash. Even the internet marketer is paying for a connection, computer and some type of marketing to get started. Multi-level people start with some cash, buying products, paying for a web site, phone line, expenses of meetings and more.

I see plenty of evidence of people forgetting the importance of cash profit. They become tied to the business and these are the ones doomed to fail if there is not a quick refocus on income.

Thank you Stephen for planting the seeds for discussion on this topic – very relevant and very important.

[Reply]
David:

January 6, 2008 at 5:06 pm

Thanks for the marketing audit! What a great tool to use to track both input and output progress. It will certainly help with a new venture that I am launching.

Thanks!

[Reply]
Suzanne:

January 7, 2008 at 5:27 am

Hi Stephen,

I love the Marketing Audit and it has give me some other Ideas that I hadn’t thought of before

Regards Suzanne

[Reply]
JD Daniels:

January 7, 2008 at 12:39 pm

The marketing audit is a great tool. However, I love the audio!
Finally I know what’s been holding me back for the past 18 months.
I’ve spent all of my time concentrating on everything that people tell you
you should do to build a business and haven’t spent any real time on creating cash.
So, in 2008 every effort will go to creating an income!

[Reply]
fc:

January 7, 2008 at 2:14 pm

hi stephan i am in the process of building a website for a natural product…how do i get to the cash income status…do i sell the goods first and then create the web? thanks

[Reply]
qdetrades@gmail.com:

January 8, 2008 at 5:48 am

with free websites , pls give me an idea how the website of clickbank affiliates should look like.

regards
Daania

[Reply]
Raymond Chua:

January 8, 2008 at 7:28 am

The phrase “build the income and not the business” really shocked me at first.

It’s really contradict to my own belief. But your explanation did make a lot of sense to me.

I’ll read the report right away. Thank you, Stephen.

I am so happy and grateful for the gift.
Twitter: raymond8

[Reply]
Mike Cabarles - NetAudioAds:

January 8, 2008 at 11:14 am

BANG! BULLSEYE! RIGHT BETWEEN THE EYES!

“Guilty as Charged! Michael Gerber made me do it!”…

This is the kind of thing I keep asking myself,
“Why didn’t mom and dad tell me this???”…

-probably because I didn’t have a ‘Rich Dad’!

But I guess we ALL do now…
with DTalpha Talkback!

This post reminds me of something RK said, “There’s no such thing as a successful businessman who is poor!”

cashflow is king – income is the thing!

Thanks for the bullets, Steve!

Cheers,

Mike Cabarles

[Reply]
Randolph Roberts:

January 9, 2008 at 4:33 pm

Basically, your talking about what most people did with their Hobby. Firstly, their hobby becomes a part-time enterprise by generating occasional income. Secondly, some of these enterprises prove to be promising cash flow generators. Thirdly, these cash-flow generators serve as a foundation for a business. Your analogy regarding stock investments clarifies your theory best.
Income to a business is like water to trees. No water – no leaves, no income – no cheese. Death is assurred. Appreciate your insights interest in collaboration.
Too bad our elected re()sentatives don’t do the same huh?!

May all be great in 2008

RJR

[Reply]
CENTRALKUSTOM:

January 9, 2008 at 7:36 pm

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[Reply]
CENTRALKUSTOM:

January 9, 2008 at 7:44 pm

*THE-STAR’S-OF-MAY*
“A-CENTRALKUSTOM-VISION-OF-A-STAR”

MAY I DREAM OF A STAR…..MAY THE STAR SHINE ON MY DREAM…..MAY THE GUIDANCE OF MY STAR BE MY SPIRIT FOR MY HEART…..MAY MY INTUITION REALZED THE GREATEST DISCOVERY FROM OUR UNIVERSE MY STAR…..MAY THE STAR SPIRITUALLY GIVE ME THE STRENGTHS,CONFIDENCE, AN ABILITIES “TO-BE-A-STAR”…..MAY THIS STAR BE A GIFT FROM {GOD} CREATOR OF OUR UNIVERSE AND SKYROCKET MY DREAM…..MAY THIS STAR APPROACH THE SPOTLIGHT OF THE “HOLY SPIRIT” AND OPEN MY HEART TO HIS FAITH IN CHRIST…..MAY THE STAR NEVER UNDERMINE MY ABILITIES TO BE FREE SPIRIT WHEN I FALL…..MAY THIS STAR HELP INSPIRE OUR UNIVERSE WITH HOPE FOR OUR DREAM’S…..MAY I ONE DAY LIVE MY DREAM IN BECOMMING “THE STAR OF MAY” WHERE THE SPOTLIGHT SHINE’S ON ME AND NOT MY DREAM…..MAY I THE STAR BE THE GREATEST DISCOVERY {GOD} GIVE THE UNIVERSE TO SEE THE POWER OF HIS FAITH WITH A STAR IN MAY…..

[Reply]
R.C. Beckom:

January 9, 2008 at 9:15 pm

It is a great thing when the business you chose is something that you really love to do. I find with the right type of research that a person do befofe venturing into said business of their desire, the likeness of the business that you have chosen have a lot to do with the success of that business, the more you care about what you are doing shows the type of desire that you are trying to acheive. In an active role your positions that are taken in a business show how determine you are at what you are doing. With the understanding that “Fear is the enemy of ‘Faith and that ‘Doubt is his cousin.” Confident is what is needed to believe It Can Be Done, along with Responsibility.

[Reply]
Mei Ling:

January 10, 2008 at 5:20 am

Ironically, having been a business owner for the past ten years, I have no intention of building any more business. Rather, I feel that generating income is something that I will be doing for a long time.

However, when I am generating income, the business owner in me will start thinking on how I can grow it into a business

[Reply]
Mark Collard:

January 10, 2008 at 9:12 pm

To further Stephen’s examples, corporate history is littered with highly profitable companies that went belly up because they had no cash flow. Revenue streams are important, but clearly, you do have to spend time building your business too. It’s a bit like asking which is more important, your arms or your legs? Well, they are both important! You don’t want to be without each of them.

Hanging out for the tutes, happy times….

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No Props: Great Games with No Equipment

[Reply]
Hani Al-Qasem:

January 11, 2008 at 1:21 pm

I would like to say that your thoughts and ideas behind the ‘Income First’ concept are true and to the point. We are all in the business to make money. Yet because we focus on having more products and making our websites more user-friendly or appealing, we forget to spend quality time to create the all-important INCOME.

Thank you, Stephen.

Hani Al-Qasem

http://www.insight4you.com

[Reply]
Jean-Marc Laurillard:

January 13, 2008 at 3:32 am

Hello

Thanks for the PDF, it is a really good tool.
I believe the most important thing in a business is to create wealth or profits; otherwise it will simply not survive and the overall will be a waste of energy.

So I agree with you Stephen, building an income is the most important step, then we can think about building a business to maintain, control and direct the income stream

I reckon, it is really easy to be carried away into the business stuff rather than remain focus onto the income generation

Thanks
JM

[Reply]
Al Link:

January 14, 2008 at 1:39 pm

Hello Stephen, Thanks for this. It is very helpful guide in promoting my blog and also to earn revenue. It is nice to have a list of questions as a guide for bloggers, you will easily know what you will going to do next. Good Day!

All good things,

Al Link

[Reply]
Marina Alexander:

January 21, 2008 at 10:26 pm

Thank you Steven,

Very dynamic coaching sessions that you provide. Your speed of presentation and the matter of fact way you present has the ability to make me think that anything is possible. Thank you again. Marina Alexander

[Reply]
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October 10, 2008 at 3:42 am

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Mark Dube:

March 5, 2009 at 5:39 pm

Hello,
Lost in the web here. I am having zero success with any of the tools I can find. I am disabled, unemployed, ex-trucking, zero retirement Vet and need what little disablity I have to live on. So all the “free” marketing I find and try is just taking time from me and not returning anything. I have many affiliations I set up – as was adivised by several site owners that said “pay me or no money”. I also set up a site on the microsoft business area for free and added a couple pages. However, my multiple classifieds i have posted every where get zero responses or no click throughs. I even signed up as a “seller” of a hot new product – E-Cigarettes and made a page for it. However i go back to the limited marketing I am able to get. I don’t make videos, I can not do “sales” talk nor am I able to buy in to autoresponders or any of that kind of stuff.
Any ideas of how I can get loads of actually interested traffic? I am to the point that I actually need a “follow the ball” instructioning. As I said, I got no change to put out – ask the multiple bill collectors calling daily. Well if there is any hope for me let me know.

[Reply]
Increase Website Traffic:

September 23, 2009 at 11:29 am

thanks for the good info…very good blog site.

[Reply]
Vinyl Banners:

December 29, 2011 at 6:18 am

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[Reply]
Vinyl Banners:

January 5, 2012 at 7:30 am

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[Reply]