Download Your FREE eZine Marketing Traffic Generation Checklist (7 of 21)
This method is old… but OUTSTANDING!
I originally started using ezine marketing back in 2001 to sell more of our trading products. However when I released my ebook The Whole Truth back in 2003 and found an over abundance of ezines to serve the market I was looking to reach… that’s when I really uncovered the amount of juice and power running simple ezine ads could have.
In fact, I wrote in The Whole Truth (and it still stands today) how I couldn’t understand why ezine owners would sell ads so cheap to list so large and responsive.
Recently, I paid $500 to go into a higher end ezine to market our MRMI book (free +shipping) offer. In return for that $500, I got over 2,500 visitors, more than 1,400 opted in to our list, we sold over 300 books of which more than 30 took the upsell which is $97 + $39.97 monthly.
So I turned $500 into +1,400 new subscribers, +300 new customers, +$2,900 in immediate revenue and additional monthly revenue of an extra +$1,100 a month… from just one ezine that took me less than 30 minutes to write the ad for and place the order to run it.
SIDE NOTE: To give you some perspective here, by combining what you are learning here in this traffic generation series, I tend to pull in over 1,000 BUYERS A DAY to our different sites!
So how often do you think I’m out there secretly running ezine ads?
Yep, you guess it! ALL THE TIME!
Now if $500 sounds like a lot to run an ezine ad… it’s not when you compare it to the results. Also, it’s not when you consider you can run an ad in most ezines for under $50.
And I’ve taken many $50 ezine ads and turned them into $500, $1,000 and more again and again and again.
Now, just imagine if you have 10, 20, 30, 40 or even 50 ezine ads running every one or two weeks?
As part of our recommended marketing calendar to our coaching students, I give them a list of ezines and insist that they run at least 1 ezine ad per week. Reinvest profits to go into 2 ezine ads per week, then 3 ezine ads per week and so on until they max out the ezine ads in their target market.
By doing this one thing, you can experience hyper growth in your traffic, list building and sales.
Now keep in mind though, not all ezine ads will have the same response or results. For the ezine ads that don’t work out, you can do 1 of 2 things…
- Cut it! (Remove it from your ad list)
- Continue It! (Test a different ad or offer)
For ezines you run ads in that do work, the next move is obvious… CONTINUE IT!
Keep running it until the wheels fall off.
Okay, so there are three types of ads you can run in ezines. And I’ll list them here in order of preference as well as effectiveness.
- Solo Ads
- Top Sponsor Ads (some offer Middle Sponsor ads)
- Classified Ads
Running ezine ads is a way to do fast measurable direct-response advertising that can allow you to turn dimes into dollars, dollars into hundreds of dollars, hundreds of dollars into thousands of dollars and thousands of dollars into tens of thousands of dollars.
In our training programs I provide a list of the best ezines to market biz ops, mlm, work at home, etc products in. That list exceeds over 100 different ezines. And yep… because I take this so seriously I PERSONALLY compile the list and run ads myself to measure effectiveness.
The response in this market is growing rapidly because people are looking for additional income or a whole new income source and since it’s easier to start your own business today than it is to get a job, running bizop offers are racking up huge revenue right now.
If you don’t have a bizop offer, all you have to do is take whatever is you’re selling and follow these instructions.
The 5 Step Instant BizOp Package
- Create an affiliate program for your stuff if you don’t have one yet.
- Create training materials & tools that show how to market your stuff as well as other peoples stuff.
- Package it as a business opportunity for under $50.
- Place ads online and offline.
- Help people and make tons of money.
It’s as simple as that.
Most people don’t know that they can turn an affiliate program for selling shutters, skis and even dog training into a packaged business opportunity. The above 5 steps is an over simplified way, but it works.
Okay, okay, okay. Let’s get back on track here. In your eZine Marketing Traffic Generation Checklist You will find a site that will lead you to finding tons of ezines.
For starters, here are three quick ezine resources you can explore right now to locate places to run your ezine ads.
- eZine Locator (Free Resource)
- eZine Directory (Free Resource)
- Directory of Ezines (Paid Resource and worth it)
And you can click here now to download your eZine Traffic Generation Checklist.
That’s it for today. Be sure to TalkBack to me while you’re here as I always look forward to your questions, comments and feedback. I’ll be sure to catch up on answering all the questions here. So please, TalkBack to me… I’m listening!
Also, if you enjoyed this post, will you be so kind to social bookmark us?
Thank you! See you back here tomorrow.
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Awesome! Two for the price of one.
Man, you are blessed and I thank you. I can spend all day on this… No way can they say there is nothing to do. If anyone has no job, you laid out the path right here! Plus, the affiliate tip; that’s GOLDEN. No reason that we can not create our own income by just doing the work.
Thanks for the awesome Marketing Strategies.
Arvell Lewis
http://icanworkonline.com
Twitter: arvell
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ron johnson Reply:
March 16th, 2009 at 11:39 am
Hey stephen thanks for all your help you are a blessing
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Where can we purchase your list of 100 recommended ezines for biz opps/work at home offers?
Thanks Stephen!
David
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Hi Stephen,
Again great strategy. Indeed I will try the ezine resources you recommended myself. New at this, so great tips like yours surely makes it easier for newbies. I commend you for trying to help all the time.
Thank you very much
Jason T
http://internetmarketing.com-seemore.info/
Twitter: creditrelief101
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Thanks Stephen:
This is definitely something I need to try. I have never run an ezine ad, because of lack of information about them. Now I have enough info to become dangerous!
Chelina
http://www.freedebtreductiontips.com
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Stephen, as usual your information and advice is “on the button”
Thank you
jo
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Hi Stephen,
Some more great info. I knew about ezines but never attempted to use this strategy before. Thank you for the eZine Traffic Generation Checklist.
Can’t wait for part 8.
Thanks,
Pam Eppinette
http://www.avoidthetrainwrecks.com
http://www.localbizwhiz.com
http://www.twitter.com/pameppinette
Twitter: pameppinette
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Great Post, thank you
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Great idea…..Stephen you are always so on track. Thank you! Now to get my website back up-wordpress crashed.
Twitter: drwendy
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Hi Stephen,
I agree with you, eZines can help you to make a lot of money if done the right way… you can reach your target market because these people subscribed to the eZine because they want info about that specific topic.
I prefer to use solo ads even if they cost more but you can say more, you can send almost a complete email message separate from the regular publication.
I use to send people to a squeeze page not to a salesletter.
When using eZines it is important to track your ads to see which ones are working better.
I like to see things from a different angle and many times instead of buying a group I go ahead and contact the owner of a particular eZine that I think can do very well.
Then I try to build a relationship with him and offer him my content for free – articles, newsletters, etc.
Not everybody accepts but when someone agrees it almost always ends up with a JV partnership and I don’t have to pay a single cent.
Thanks,
^PV Reymond
http://www.startup-internetbusiness.com
Twitter: pvreymond
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Thanks for the info Stephen.
I’m not familiar with the Ezine Directory so this will be a new one for me to add.
Thanks again for value added marketing.
Lee
Make Millions Buying Bad Loans
Learn How. Click Bookstore
http://www.Billionaire-Mentor.info
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More good stuff from Stephen! Now, to get busy crafting the offer and the ad.
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“there are three typs of ads you can run in ezines”
Almost everyone misses the 4th type of ezine ads: the banner ads (in HTML ezines).
Keep up the good work!
Adrian
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Good old ezines.
I’ve seen Charlie Pages’s Directory of ezine’s. Bought some of his previous products and they worked really well. Never tried the directory though.
I’ll have to check out the other two resources you listed as well.
Thanks
Keir
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Thanks for the info Stephen.Keep up the good work helping people.
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Thank you, Stephen. This is great information and well presnted – nice and orderly! I tend to forget about ezine ads, so thank you for reminding me.
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Ezine traffic generation is great way to rake huge revenue if you measure ROI effectively.
Test, Cut & Continue It is 3 steps to measure ROI.
To Your Success
Bryan Hee
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Thanks Stephen,
Great info,
http://www.Twicat.com
World’s free classifieds
Twitter: twicat_
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I’ve purchased some of Charlie Pages products in the past and they worked really well. I haven’t used the directory of eznes though.
It’s been around for a while so it must be doing something right.
The other two sources I’ll have to check out as well.
Thanks.
Keir
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i will certainly try this ezine tips
http://www.financialreviewpages.com/
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Stephen –
Excellent – keep ‘em coming:-)
GB
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Stephen,
Great info here…..can’t wait to implement this strategy with my Discount Shopping Deals free software giveaway.
http://bestdiscountshoppingdeals.blogspot.com/
Discount Shopping Deals
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Love the new look to the site! It’s part irish like me so i feel like i’m at home on the new blog! Thanks for the resources
always helpful!
Dbk
Twitter: Davidbeking
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I kind shied away from eZine marketing but I can give it a serious look from now on. It very profitable if you find the right ezines it seems like.
Once again thank you Coach.
http://www.easyvideoproducer.com/clickthru.php?id=7445
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Afternoon Coach, Pierce. Super thanks for the insight on eZine and for sharing a recent campaign on which you applied ALL THAT YOU share and give to your students. At times saying just THANKS is not enough but THANKS until I find a better way of expressing my gratitude.
Twitter: chuyrod
[Reply]
Thanks Stephen, more good content as usual. Ezines are a great place to turn profits, if you do it right you can turn a $20 ad into a $500 producer, it all depends…
Terrance Charles
http://www.thesimplecodemanuscript.com
Twitter: terrancecharles
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Thanks Stephen for the information we newbies need.
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Hey Buddy
Thanks for the great article, i have used these adding local business directories and the results are great. Thanks for those links I will be going to them now!
Richard Marc
http://www.relocating.com.au/
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nO COMMENT
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Thanks Stephen,
Deffinitley a GREAT and Valuable Maketing info. Thanks for sharing. You always have the BEST knowledge. I have never tried eZine, but I will deff keep it on mind and test it soon.
God Bless you always,
MS
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Good info Stephen! Thanks so much for sharing and overdelivering great information!
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Aloha Stephen,
Thanks for that great info. I’ve not done ezine ads before but will definately put an ad together this week and implement this strategy. Thanks for all your great tips and links to help sort out all the clutter on the net. Appreciate it very much.
Mahalo
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Hi Steven
I’ll follow your advice and take out ezine adds for my new novel with songs, Tribe Of Blondes.
I love to receive your checklists because they are so easy to implement. Thanks for your help & inspiration!
Hadley Finch
http://www.tribeofblondes.com
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Steven,
You Da Man!
If one could put half the excellent content you put out my bank accout would excel better.
http://www.CoachMaverick.com
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Stephen,
Thank you for the meat you always provide. Your thoughts on ezines and creating our own product started the creative juices flowing.
That is what a great mentor does. Thank you for your continued effort and willingness to share such great information.
Sincerely,
Kelly Williams
http://www.DiscoverThePowerWithin.com
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Thanks for the review of Ezine advertising. I have been running a solo ad for peoplestring and it is rocking the new sign ups.
I have lost some cash a few times running offers that did not convert well.
Twitter: tedmauro
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Yeah, it’s great that it’s all user generated content.
Peace, Health, Happiness and Success.
Have a Great Day!
Karoly Domonyi
AriesTrade Network
http://www.AriesTrade.com
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Hey this blog is awesome, I really love Steven and what hes doing, may God continue to bless him and his family. The ezine article was great, I got a few good ideas I hope to implement soon.
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