Download Your Free Press Release Marketing Checklist

April

1st

If you want more targeted traffic, then consider using press releases as a solid way of attracting more traffic fast.

However, for a press release to work properly, you must know how to write a press release.

I think there are two ways to write a press release.

Write a press release for search engine optimization.
Write a press release for media placement optimization.

I also think there are three primary outcomes for writing a press release.

Search engine positioning (1st page of Google, MSN, etc)
Backlinks (Build authority sites and Page Rank)
Media placement (Get interviews in print or on radio and TV, secure speaking gigs, etc)

Traffic is not the real purpose of writing a press release in my opinion, it’s actually a reward and effect for effectively doing one or all of the above three.

As a result of that traffic, combined with a strong offer you can accelerate your list building while significantly increasing your sales and income.

The reason many people don’t get good results from press releases is because they rush to the press release distribution phase with badly written press release.

Rushing to the press release distribution phase with a garbage press release is a recipe for disaster and is nothing more than waste of your resources. So to help guide your thinking in putting together a solid press release to produce solid results you can click here to download your Free Press Release Marketing Checklist.

Enjoy!

Be sure to TalkBack to me while you’re here. I look forward to hearing from you.

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Tags: free press release, how to write a press release, Press Release, press release distribution, press release how to, press release how to write, press releases, write press release

posted in Marketing Strategies, Website Traffic | 53 Comments

There are currently 53 responses to “Download Your Free Press Release Marketing Checklist”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

1
On April 1st, 2009, Chipo said:
Stephen, thanks again for Another great tip!

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2
On April 1st, 2009, William Craig, III said:
Greetings and Thank you, Stephen!

This was a great format – you’re so good with creating systems.

It would have been Super-Cool to have included a sample.

All the best,
William

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3
On April 1st, 2009, Donna Maher said:
Stephen, What an excellent report, concise, full of valuable information and right-on about press releases.

Thank you for taking the time to put it all together in an attractive package and for giving it away to help others. Much appreciated!

I’m saving it in my marketing arsenal folder where I keep my best tips & info!

Blessings to you & yours,

Donna

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4
On April 1st, 2009, 38powerdotcom said:
Thanks Stephen,

I can see why rushing to the press release distribution phase without some careful thought to the content of the release can be a waste of time…..good stuff!

Discount Shopping Deals
http://bestdiscountshoppingdeals.blogspot.com/

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5
On April 1st, 2009, Lee @SoGettingRich.com said:
How ironic. I jest sent out a Press Release oday for the media. Didn’t think of doing one for search engine optimization as well for optimal results.

Afterall a Press Release is only as effective a the number of Media that pick it up…on its own.

Always inspiring Stephen. Thanks.

Lee

Make Millions Buying Bad Loans
Click Bookstore to Register
http:/www.Billionaire-Mentor.info

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6
On April 1st, 2009, PV Reymond said:
Hi Stephen,

I see we have the same concept about press release. I always say that you can write two types of press releases. You can write for Search Engines or for Reporters.

For reporters is really powerful because you get a lot of free publicity if reporters interview you.

The first time I wrote a press release and submitted it they rejected it…But I learned the lesson.

The most important part of your press release is the title, it has to make people read the rest of the press release.

Also, it is important to understand that it is NOT about you, nobody cares if John Smith is launching a new service. You have to create news.

Another thing you can do is monitor Google news, CNN and sites like these and see if you can find good news that you can connect with the product you are selling.

And then you write your press release based on these latest news in your industry. It’s powerful.

Thanks,
^PV Reymond

http://www.startup-internetbusiness.com

[Reply]
7
On April 1st, 2009, Ismini Apostoli said:
Thanks again Stephen.

Lots of good advice once again. Actually I have not seen anywhere else such comprehensive work as you’ve done in your 21 lessons – and beyond. Lots of things for us to take action on that will certainly benefit us.

God bless!

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8
On April 1st, 2009, Denis Noble said:
How can I downloan.Help please.

Denis

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9
On April 1st, 2009, Samuel Baron said:
Thanks Stephen,
As you said:
Do it right and you’ll get the advantages you listed above…
Do it wrong and you could kill your business…

God Bless YOU and YOURS,
Sam

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10
On April 1st, 2009, Jeremy said:
Steven! Thanks for this great list. You sure have been kicking out some great stuff for us. I love getting your updates

In appreciation, I would like to offer a few ideas that I have that you & others may find very helpful, too.

1. Make you link to the checklist/PDF’s open in new window…then it is easier and more convienent to *stay* here on your site and post comments or ‘tweet’, etc. Many times it is too easy to “get the goods and go”.
2. On the PDF’s, if you make the Header Graphix smaller, it would take less time (and ink) to print. This would make also make it easier for *home infiltration*.

Thanks again and look forward to more great tips and insight!

Jeremy

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11
On April 1st, 2009, Jesse said:
Super THANKS, COACH. Checklist and insight on the how to get the best results from our Press Release are awesome plus coaching us all on what NOT to do.

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12
On April 1st, 2009, David DuBose said:
Great info once again Stephen! Thanks so much. I always learn from your teachings and lessons.

http://www.GetPaidWithDave.com

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13
On April 1st, 2009, Pam Eppinette said:
Hi Stephen,

Once again you have provided great information! Thanks!

Pam Eppinette
http://www.avoidthetrainwrecks.com
http://www.localbizwhiz.com
http://www.myshoppinggenie.com/pameppinette
http://www.twitter.com/pameppinette

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14
On April 1st, 2009, John Bandy said:
Hi Stephen,
Man as always you are a great teacher. I appreciate the Press Release Report so much. You have a way of making it easy to do. Thanks again and God Bless.
John

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15
On April 1st, 2009, Price said:
I really like your info keep it coming…

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16
On April 1st, 2009, Bruce Grecke said:
Steven,

As always powerfully simple, clear, to the point, a critical attribute for a person new to “online”.

Thank You

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17
On April 1st, 2009, press release service said:
Great information

from a press release expert, you’ve done it again Stephen

god bless
Hal

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18
On April 1st, 2009, Ed said:
Thank you for the call the other day. Very helpful. Also, Since following your strategy and advice our site BunnyBows.us went from being seen in 2 countries to 14 and our hits went from 12-23 to over 120 a day now. This system really works. Also, GWGlobalexpress.com is now in 14 countries as well. Thank you so much for your interest and help in our companies success. Ed and Heathe.

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19
On April 1st, 2009, Alicia Pierce said:
Good job Stephen.
Thanks

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20
On April 1st, 2009, Beresford Kirton said:
Keep it coming – we appreciate you and all that you do. I’m still looking forward to seeing you in Atlanta real soon. You inspire and motivate me to follow through. Because for people like you I will have my websites and affilate websites and blogs up on the Internet soon and will be making real money on the Internet.

Bere’

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21
On April 1st, 2009, Internet Marketing Email » Blog Archive » DTAlpha TalkBack » Download Your Free Press Release Marketing ... said:
[...] Stephen Pierce placed an interesting blog post on DTAlpha TalkBack Â» Download Your Free Press Release Marketing …Here’s a brief overviewAs a result of that traffic, combined with a strong offer you can accelerate your list building while significantly increasing your sales and income. The reason many people don’t get good results from press releases is because they rush … [...]
22
On April 1st, 2009, adri said:
Thanks for your info but I want to know link “free press release”
because some of them we can not make a link and have to pay

[Reply]
23
On April 2nd, 2009, Joel Godwin Munthali said:
Dear Stephen,
Remember my request from you. I want you to assist to start making money now. My main problem is in my country we not have Visa. How can you help on this? My Bank Malawi Savings Bank is ready to help me but i do not know to your side. I need your help

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24
On April 2nd, 2009, Joel Godwin Munthali said:
Stephen,
I need your help on Billing information Card?
No Visa in Malawi
Joel

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25
On April 2nd, 2009, Joanna said:
Great golden information. Exactly what I needed right now.

Thanks,

Joanna

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26
On April 2nd, 2009, Simple Health Exercises said:
Hi readers posters dtalpha fans members far n’wide … some how today online even getting out of your emails in-box to get your own to-do lists ticked off can be a pain of a problem simply because there’s so much good stuff being shared by one n’all … then you suddenly stop what your doing when you spot a Stephen Pierce email .. because after you’ve been on any of his posts you just no value is not only shown in his content its also on show by the remarkably well written honest feedback in these comments posted by his satisfied to full followers

All my best to you and your to-do-lists
Phillip Skinner

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27
On April 2nd, 2009, Scott said:
Thanks again Stephen, for such great information! I’ll be using it to promote my own site and business!!

Scott Greenwood
http://www.myshoppinggenie.com/scott1981

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28
On April 2nd, 2009, Jason said:
We missed you for a few days Stephen. Again thank you for that article on press releases.

I read through the press release checklist and it’s very precise. I think you have covered all the areas that needs to be considered in writing one. When do you suggest we write a press release for our products?

Thanks and more power

Jason
http://www.internetmarketing.com-seemore.info/
http://www.stepbystepblueprints.com
http://www.creditrepairproject.com-seemore.info/

[Reply]
29
On April 2nd, 2009, T.MikeTan said:
That’s Great!
Thanks Stephen.

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30
On April 2nd, 2009, Salihu said:
Thanks a lot. I’ve just launched a travel site and this will come in handy when I write my press release.

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31
On April 2nd, 2009, Terrance Charles said:
Stephen, I always liked your blog, always great content. I heard about press releases aka PR, but I’ve never used it yet, but I’m going to be launching again, so this definitely is in good timing and good instructions, thanks bud.

Terrance Charles
http://www.twitter.com/TerranceCharles

[Reply]
32
On April 2nd, 2009, Dr Wright said:
You are one of the few internet marketers who understand how to really use press release marketing!
Thanks for this article and resource

Dr. Wright
The Wright Place TV Show
http://wrightplacetv.com/wright-place-cruise
http://www.twitter.com/drwright1

[Reply]
33
On April 2nd, 2009, JOJO GEORGE said:
Stephen,

Great info as always.So far the strategies you shared helped me boost traffic to my sites.Keep them coming.

Jojo George

http://www.affordsolutions.com
http://www.yogaforyogi.com

[Reply]
34
On April 2nd, 2009, Gunvi Sund said:
Great checklist for a pressrelease, most of the ones I have seen in the past have not been very informative. Great Cheers, Gunvi

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35
On April 3rd, 2009, Barbara said:
Steve,What timely and valuable information! Just last night, I proofed and edited the press release I intend to send over the web.
I am so glad I did not submit it.Your checklist is chocked full of information. Now, I believe my Press Release will get the results I want.
I really appreciate all of the useful tips you provide.
Thanks again/

[Reply]
36
On April 4th, 2009, John said:
Thanks Stephen! All your information has helped tremendously getting the word out about “My Shopping Genie” http://www.seethegenie.com

Blessings!

John

[Reply]
37
On April 5th, 2009, Genieus Norman said:
Thanks for the info Genieus.

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38
On April 5th, 2009, Genieus Norman said:
Thanks for the info Genieus.
http://stephenpiercewannabe.blogspot.com/

[Reply]
39
On April 6th, 2009, Rhandell Mitchell said:
Thank you Stephen, I have been writing press releases for about a month now and I have not had very much success. I ordered your book MRMI and I’ve been following you religiously. I look forward to what the future holds from following mentors like yourself and many others!!!

http://RhandellMitchell.com

[Reply]
40
On April 6th, 2009, Kevin Andreassend said:
Hi Stephen
I have been writing press releases for a while and appreciate your sharp focus article to make sure I am even more affective. My PR have been more associated with hardware and events and so it is appreciated that I can now look at them thru a pro’s set of eyes.

I like #11 Jeremy’s suggestion of the pdf opening in a new window.

Kevin Andreassend
http://www.f1speedexperience.com
http://www.iceav.co.nz

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41
On April 7th, 2009, David Rosas said:
Just another “gem” that can help me get traffic to my money saving website.

Thank you!

-David

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42
On April 7th, 2009, Carolyn Perry said:
Thank you for such a clearly defined checklist for this inexpensive and credible way to get in front of potential clients. Also, you gave me insight into the correct construction of a PR according to desired use.

Thanks again,

Carolyn

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43
On April 10th, 2009, Bill Eller said:
Stephen,
You have supplied some really great information…..I just need to figure out how to properly use it….Bill at http://www.findagoodcontractor.net

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44
On April 10th, 2009, Rev Stuart said:
Great article on press releases Steve…thnx and look forward to many more helpful posts from you.

Regards…Rev Stuart

Come say hello people over at http://www.revstuartbronson.com
Would love some feed back on my posts and site as new to the web designing…thnx all

[Reply]
45
On April 16th, 2009, Ally said:
This will help so much, Stephen! Thanks a bunch for everything you post — always a pleasure to come here!

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46
On April 28th, 2009, Sam | Real Online Money said:
wow this is really great information being provided for free. Thanks for this stephen! I’ve done press releases but I knew it was an option. Reading this has made me more aware of how I should go about doing it.

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47
On May 1st, 2009, Todd said:
Stephen, thanks for this post. I am hoping that I can implement this strategy effectively.

[Reply]
48
On May 7th, 2009, Lyca Shan said:
Stephen,
This is great, I’m just building out my new genie blog and making an Secret Shoppers Club and need these type of downloads to get going. Thanks for all the tools!
Lyca

[Reply]
49
On May 7th, 2009, James said:
Stephen,

Definitely another thank you.
http://barginbuys.blogspot.com

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50
On May 7th, 2009, Monique said:
Steven, thank you for all the great info you giving, and it is free!

[Reply]
51
On May 10th, 2009, Rex said:
Stephen: Awesome info. You wrapped up everything very succinctly.

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52
On May 23rd, 2009, tyron said:
This is one strategy that definitely works…

Using it with $0 dollars being spent on minus the website (http://TourHoustonForeclosures.com) we were able to get on A&E and be filmed for an entire 30 minute show “Deals On The Bus” which is the companion show to Flip This House…

So if you have a business and need media attention (we all do) use this information, you won’t be sorry.

Tyron
http://RescueMyIRA.info

[Reply]
53
On September 1st, 2009, Twitter Trackbacks for DTAlpha TalkBack » Download Your Free Press Release Marketing Checklist [dtalpha.com] on Topsy.com said:
[...] First Tweet Apr 1, 2009 mrmichipo Chipo Mudzengi Download Your Free Press Release Marketing Checklist http://www.dtalpha.com/talkback/?p=336 view retweet [...]