How To Create Information Products To Sell And Profit From

March

10th

What are the fundamentals of creating information products to sell and make money online?

Great question.

And the answer is discussed in today’s Make More Money DTAlpha TalkBack.

In just 16 minutes and 58 seconds we discuss how to package your information to sell it for a huge profit online.

So let’s begin

[audio:http://www.podtrac.com/pts/redirect.mp3?http://1dtalpha.s3.amazonaws.com/dta_031008.mp3]

Be sure to TalkBack to me while you’re here and give me your point of view and perspective. I’m listening!

Next Post: YouTube’s Amazing Overlooked Traffic Secret…REVEALED!

Popularity: 4% [?]

Posted in Make Money Online

47 Responses to “How To Create Information Products To Sell And Profit From”

PV Reymond:

March 10, 2008 at 11:28 am

Right Stephen, it is easy to create a product when you know what you want to create, and you can package it in different ways.

Also you can re-purpose products, for example if you have a blog then you record yourself reading some of the articles you have on it and you have a new product.

Most people fail because they create a product without knowing what the market really WANTS, they suppose that the product will sell very well, and here is where they start to have problems… When they see that they are not selling they start to lose confidence and start thinking about giving up.

You have to create the kind of product your target market WANTS… When you have the right product and you offer it at the right price to the right market, only one thing can happen… SUCCESS.

Thanks,
PV Reymond

http://www.pvreymond.com
Twitter: pvreymond

[Reply]
Kim:

March 10, 2008 at 11:45 am

Hi Stephen,

As always, GREAT Make More Money DTAlpha TalkBack…

I agree, we must BE the CLO (Chief Leveraging Officer) and let go of (outsource) the things that we struggle with the most.

It sometimes is harder to do (let go/outsource) than saying/knowing it should be done, especially if you are someone who tends to be detailed oriented or perfectionist…but that is just a habit that has to be addressed and resolved so one can achieve more in the same amount of time.

A Great reminder, it is only a 5 step process….

Have a FANTASTIC Day.
Kim Parsley
http://www.EasyMoneyManagementSystem.com

[Reply]
AnneMarie Callan:

March 10, 2008 at 11:53 am

Thank Stephen.

I personally found writing the eBook the easy part but standing in front of a camera is something I would find very difficult to do.

My first eBook on the fashion business took many months to complete. It was like climbing a mountain and I kept slipping down, until eventually I got to the top of the mountain, and ‘saw’ over the other side. My method was to set up a spreadsheet and set a target of writing so many words a day until I got to over 150 pages.

The second was completed in a much shorter time frame because I was desperate to get this subject matter out.

Yet again you have given information which can open the door to financial freedom for everyone, in a few short minutes. Thank you so much and I look forward to your traffic ideas because that is gold in itself.

Stephen, you are one special guy.

AnneMarie

[Reply]
Carl Pruitt:

March 10, 2008 at 12:26 pm

Letting go of doing everything myself, and setting up a system that I can leverage and expand, is one of the most difficult steps to take on a mental level. But very, very necessary in order to get beyond just making a little extra money on the internet and on to a real business.

Thanks!
Carl Pruitt
http://carlpruitt.com

[Reply]
Winston Wehrman:

March 10, 2008 at 12:32 pm

Dear Stephen,
I was attracted to your web sites because of the wondersful way that you end you message by asking God to bless you and yours. Sincerely Winston Wehrman.

I have been a missionary for 20 some years in Papua New Guinea and keenly want to make money to spread the gospel all over the world. However, I am new at the internet and need a lot of help as I don’t know how to get started. I need something real simple to get started. Where do you recomend that I start?Sincerely Winston Wehrman

[Reply]
Fired Up Phil:

March 10, 2008 at 1:17 pm

No doubt..GREAT Message!!! We can only advance through leverage because each of us only has a certain amount of hrs and energy to invest. When you’re not leveraging, it’s easy to be “blinded” by the hustle you’re going through. It’s easy to get so busy you wonder were the day went. That’s when you know it’s time to create more leverage.

Signing off,
God Bless.

~ Phil
http://www.SuccessWebTV.com

[Reply]
Elon Bomani:

March 10, 2008 at 1:18 pm

You have me thinking and I am going to make more information products!

CLO is a new thought for me. I like it!

Thanks again,

Elon
http://www.thedynamicdiva.com
http://www.internet-marketingdiva.com
http://www.goodcreditconsultants.com
Twitter: elonbomani

[Reply]
Frank Aloise:

March 10, 2008 at 1:23 pm

Waiting paitently (or not so patiently) for the segment on driving traffic to my site.

[Reply]
Barry:

March 10, 2008 at 1:35 pm

Hi Stephen,

Great talk but I can’t sit in front of my computer anymore! Is there a way to download these? I absorb this stuff much better when I can hear it flying down the hills on my mountain bike.

Thanks.

Barry Friedman
http://www.raspyni.com
Twitter: raspyni

[Reply]
Ellen Miller:

March 10, 2008 at 1:56 pm

Thank you. I did find today very helpful. I am looking forward to next week on traffic and converting traffic into business.
Ellen

[Reply]
W Augustin:

March 10, 2008 at 2:42 pm

I can’t wait to get your Instant Traffic Secrets. I jumped the gun by ordering your other webtraffic
course thinking you had already released ITS. Silly me. Have a safe trip back and forth the
land down under.

[Reply]
carl wirth:

March 10, 2008 at 3:11 pm

Hi all:

Am enjoying theses talks and putting a few dots together on products.

Thanks

carl31wirth@hotmail.com

[Reply]
Prince HADY SAMADY:

March 10, 2008 at 3:18 pm

Thank YOU so much for YOUR Useful Recomendation.

Best Regards

[Reply]
Lateashia:

March 10, 2008 at 3:27 pm

Hey,
Thanks for all the great advice. I am so greatful for people like you.
http://www.attractlotsofmoney.com

[Reply]
Scott:

March 10, 2008 at 3:42 pm

(I reposted this in case you are only allowed to share one of our links…thanks!)

Sounds like a good one Stephen.

I think it was a very good suggestion to record it first via video so you can later upsell,
or repurpose that content.

Most people forget that piece. I have a map here that includes somewhere in the ballpark
of 150 ways to repurpose content…

Do it once, and let it flow over and over and over again.

Wash rinse repeat baby….

Thanks as always for the energy.

Scott

http://www.reversefunnelwealthsystem.com/

PS: I am very interested to see what the new traffic map is all about…

[Reply]
Roosevelt Cooper:

March 10, 2008 at 5:21 pm

Great talk back Stephen!

One key point that you mentioned is that you don’t have to necessarily have the knowledge yourself. You can interview someone else who has the knowledge and still create your own product. A lot of people use their “lack of knowledge” so to speak as an excuse, which quite frankly is an excuse because we all know something that other people would pay to know, but let’s just say you really don’t know anything anyone would pay for, you can still leverage the knowledge of other people to make money.

I also think a lot of people don’t take advantage of the power of private label products. With a private label product, you are giving full access to modify the content ANY way you see fit. This is incredible if you really understand the power of this. It’s the ultimate form of leverage because you can now take a product that you didn’t create, make a few modifications and now have your very own product.

Roosevelt Cooper
http://www.web204mlm.com

[Reply]
Karen:

March 10, 2008 at 6:25 pm

Stephen,

Another great audio! You constantly remind us about creating the process and then duplicating it over and over again. Can’t wait to learn more about traffic generation.

[Reply]
Vince:

March 10, 2008 at 6:54 pm

Hi Stephen
As always you have given us lots of good advice and yet the advice is so flexible to accommodate our individual preferences.
Thanks Stephen and have a good time in OZ.

Best wishes

Vince
Twitter: vince_mullo

[Reply]
ajmal:

March 10, 2008 at 7:08 pm

hi sir i loss my money in forex market can you help me tell me the time of selling and buying pleas if you can i am realy need your help

[Reply]
Mark Collard:

March 10, 2008 at 7:49 pm

Yep, Stephen, the steps are easy. The hardest part is just doing it. That’s right, just getting off our behinds and moving forward. Folks, remember what Stephen said some weeks ago – your fear will disappear once you start acting. Until then you will be paralysed. And the longer you take to move, the harder it is to eventually move.

So people, if you caught yourself today saying something along the lines of, “yes I must do that”, DO IT!!!

Personally, I am good at the action, but today’s salient point was looking at getting others to do what I’m not so good at, or simply that there are others out there who are better than me.

Safe trip to OZ Stephen,

Mark

How To Win Lotto Frequently – Guaranteed!

Top Selling Activity Book “No Props: Great Games with No Equipment” by Mark Collard

[Reply]
John:

March 10, 2008 at 9:16 pm

Good stuff – simple and direct. John

[Reply]
Sam Simuzoshya:

March 10, 2008 at 9:17 pm

Thanks for Mondays. I am always looking forward to Monday.
Blessings for your love and commitment in sharing.

[Reply]
Faye:

March 10, 2008 at 10:00 pm

I am in the middle of creating my own product, but I do have a problem with obtaining traffic!

[Reply]
Raymond Chua:

March 10, 2008 at 10:08 pm

Hi Stephen,

Thanks for the podcast.

I like the cornerstoning idea.

I’ll launch my product soon.

So, I’ll look forward for product launching, joint venture ideas and converting traffic into sales.
Twitter: raymond8

[Reply]
Frank Bauer:

March 10, 2008 at 10:31 pm

Hi Stephen,

You mentioned an video series about traffic generation that you sell… I think I bought that from you a while ago, but I can’t remember the URL and I for sure have it sorted away here under the URL.

Can you refresh my memory? If you can’t get to it before Thursday… I ask you in person at the WIS in Sydney.

Best regards,

Frank Bauer

[Reply]
edenrising:

March 10, 2008 at 11:52 pm

Thanks for the great ideas!

See you next session.

T

[Reply]
Jeff Davis:

March 11, 2008 at 1:10 am

Hi Stephen,

I love your talk back blog, you give some huge take aways, which I always write down…

You always make me think about marketing in a different way, and you stimulate my thinking process.

You have a gift for seeming to talk directly to me,
and in my opinion, you are one of the greatest orators in the business…

I wish you safe travel to the land down under!

Best Wishes,
Jeff Davis CEO | Copywriter
http://marketing-fusion-secret.com
Twitter: blujam

[Reply]
Lovely Obanor E:

March 11, 2008 at 3:04 am

A big Thanks
Twitter: obanorsite

[Reply]
phillip skinner:

March 11, 2008 at 5:09 am

Hi Stephen readers n posters … great info … the best way forwards instead of holding back until perfection is developed is just do it and then tweak the *what-ever* as the learning curve takes on its own momentum … once you get to grips with just how and where all the right traffic is coming from? … Now that’s another massive learning twist!! … Bring it on Stephen … that’s the best part

Regards
phillip Skinner
Quote of the Day … “The success of a production depends on the attention paid to detail”.
David O. Selznick

[Reply]
nono:

March 11, 2008 at 5:15 am

god bless you

[Reply]
benson ubadinanwa anyaibe:

March 11, 2008 at 5:45 am

dear stephen i hope you know what i want since those days i have being telling you as parthner as member and as brother so i dont talk much this days due to my own security not alowing negligency of time and cash demands since last year and my home and bissiness empires yours benson u anyaibe
Twitter: put it

[Reply]
Dave:

March 11, 2008 at 7:39 am

Yes Stephen Thats Exactly What We Need Even After Paying For It Either It Did Not Convert Or It Did Not Even Appear! What Would That Be All About? And Who Would You Recommend But I Do Recall That The Lupes Paid For A Huge Amount Of Traffic That Converted Into Huge Amounts Of Abundance. Dave Liverpool U.K.

[Reply]
My Best Stress Management Tips:

March 11, 2008 at 7:51 am

Thanks for all good information about this money topic.

One thing that one shouldn’t forget is…
If one shall have the power to succeed one also need to learn how to deeply relax and save oneself from bad experience in the future!
I perceive stress as the foundation for most of our problem that lead to more problems.

As I overcome the thought form of perfection my creativity opened up and I created my own project that I didn’t thought I was able to do.. But I did… And this is just the beginning…
And do you know what; I feel good doing this without perfection. Just go do it.

All the best,
Ulla H

[Reply]
AnnMarie Cunniff:

March 11, 2008 at 10:08 am

Stephen,
I think of my blogs as my product but I have not been able to generate traffic to them. I hope we cover that soon, because everything you teach is a gem.
Thanks again,
AnnMarie
http://ourgratitude-rosee285.blogspot.com

[Reply]
Steven Bau:

March 11, 2008 at 10:21 am

Could not wait to listen on the coming topic by you.
“Ability to generate TRAFFIC….”

I able to generate traffic, but I believe Quality traffic is the most important rather than Quantity.

You are great MAN!!!

Thanks

Warmest Regards
Steven Bau

[Reply]
Nancy Hall:

March 11, 2008 at 12:18 pm

Stephen, thank you! I enjoy your own unique way of transmitting all these tidbits of wisdom and business expertise. Thank you for sharing some great ideas which are now kicking around in my mind’s “translation” dept. – translating to my own content/ideas. Starting with video and creating so much from there sounds like a very smart way to go. Cool!

Have a great day and a blast in Australia! Watch out for those hopping marsupials! !! ))

[Reply]
Lee:

March 11, 2008 at 12:30 pm

You’re on the money as usual Stephen. I am all about saving time and money to create powerful synergy in the overall direction I need to be.

http://unlimited.mentorsclub.com

[Reply]
don:

March 11, 2008 at 12:54 pm

nice job–good focus–thanks much!

[Reply]
How To Create Information Products To Sell And Profit From | DTAlpha Review:

March 11, 2008 at 8:40 pm

[...] Listen Now! SHARETHIS.addEntry({ title: “How To Create Information Products To Sell And Profit From”, url: “http://www.dtalphareview.com/recommended/how-to-create-information-products-to-sell-and-profit-from/” }); Posted in Recommended [...]
Barb Stark:

March 12, 2008 at 11:09 am

I started an ebook about six months ago, got the first chapter done and got stuck on the next chapter.

This has got me motivated to get it finished.

[Reply]
Jimmi:

March 13, 2008 at 12:41 pm

Hi Stephen,

Thanks for another great talkback and thank You for simplifying the process, it helps someone like me to get a better understanding of the overall picture.
I believe that getting the overall picure prior to filling in the details is the best way to learn about something. – Kind of like laying down a grid first and then filling up the individual spaces with details one at the time.

At least now I have an understanding that there are various ways to go about this kind of business; some elements are mutually important and others have a set of options to them. Personally I am going to try and mindmap the process – something I did not think about doing before. Because if I can really get an understanding about the different components and how they fit together, then I can make a plan of action and learn about each of the different parts.

Needless to say I already know who I will be learning traffic generation from and to me, that seems like the key to being able to profit. But of course I will also need to work on understanding each of the other areas and kind of crystalize the overall picture and REALLY understand the different options and opportunities that I have.
I would absolutely prefere to learn about these things from You, simply because I trust that You know what You are doing. I have been previously trying to understand this from other sources, but I was lead around a circle and did not really get anywhere near understanding it. So I am going to be looking for those 200 and some products that You created. I kind of figure that some of the information that I seek is involved in some of the products that You are currently outthere selling.

Anyway You have definately convinced me that I should recommit to doing this. I believe that I am in the ballpark in regards to the proper information that I have been missing and I suspect that I am right.

Kind Regards

Jimmi

[Reply]
Olivia Garzon:

March 18, 2008 at 1:42 pm

Hi Stephen, thank you for anothertalk full of wisdom, for sharing your life experience with us. You give us the overall picture of the business proyect, teaching us with simplicity in details, process and effective strategies and secrets of the business.Spanding our confidence,pride, courage, inspiration,loving Self Image focus, determination and how to take massive action righ here righ now. You teach us how to transform dreams into actual blessed events.
Our positive massive actions sets in motions the Forces of the Universe to bring us spiritual and material things to fulfield our needs and
desires.
Stephen thank you for oppening
the doors for the beginers like me, to make me believe that success is two steps away.
Thank you and God Bless you and the family.
oliviagarzon@wesnet.com.au

[Reply]
Diane Corriette:

March 21, 2008 at 1:49 pm

I like the idea of corner-stoning… developing a base and then leveraging that base into other areas. A great idea. Am so glad that I found these podcasts. This is my first Make Money Monday and look forward to listening to more.

Diane Corriette
http://www.dianecorriette.com

[Reply]
Terrence Hernandez:

March 26, 2008 at 5:20 pm

Thanks Steven,
I guess I will be the CLO as from today.
Great advice.

Terrence

[Reply]
How to Create High Profit Margin Products (Big Selling Website Design):

April 11, 2008 at 7:41 am

[...] How to create information products to sell and profit from [...]
traverus:

May 18, 2008 at 7:41 pm

Ive been trying to write my own e-books. I use them to boost my optin rates and build my lists.

[Reply]
Terrance Charles:

December 27, 2008 at 3:10 pm

That’s definitely important, if you want to create branding, get joint venture partners and affiliates and make more sales, you need your own produt, good stuff.

Terrance Charles
http://www.thesimplecode.com
Twitter: terrancecharles

[Reply]